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Sprite doesn't help people dunk better or play faster. Sprite quenches thirst. Nothing more, nothing less. By standing up and declaring what it truly is, Sprite is encouraging teens around the world to be true to themselves. Because the world isn't thirsty for same-ness. It's thirsty for you.
With "Sprite to Sprite", we created 21 spots framing the tone of the entire brand and launched them across Europe, Asia, Africa, and North America. We brought the "Voice of Sprite" to life and honored every bottle out in the world for staying true to what it is and standing by its role as a lemon-lime thirst quencher.