Buying a home is the largest financial investment most people will make in their lifetimes. Yet today’s real estate process is so overrun with apps, agents, and algorithms, it’s hard to know where to start or who to trust.
The National Association of REALTORS® has 1.4 million experts who abide by a Code of Ethics – a commitment that goes above and beyond what’s required of licensed real estate professionals. Not all agents are REALTORS®, and only REALTORS® can wear the R®.
In the same way we look for Michelin stars when deciding where to dine, the REALTOR® R is the trusted symbol to look for when buying and selling property. Using a compelling mix of visual and verbal cues, this campaign inspires people to look for the R for reassurance and reliable guidance throughout their real estate journeys.