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Google Wallet was the world’s first app that turned your phone into your wallet. It was one of Google’s most exciting innovations to date – so to build buzz, we took an iconic Seinfeld clip and gave it a Googley twist. The video got over half a million hits and played in cabs all over NYC.
2012 Silver Andy: Google Wallet
2012 Webby: Google Wallet
2012 One Show Finalist: Google Wallet
2012 Clio Shortlist, Mobile Apps: Google Wallet
2012 AICP Shortlist, Mobile: Google Wallet
To generate awareness among a younger, more college-aged audience, we created the first-ever Tapping Spree at the American Eagle Outfitters flagship store in Times Square. Engagement was sky-high, and shoppers tapped ‘til they dropped:
Number of shoppers: 5,000
Average time shopping: 63 minutes
Average purchase: $78.13 (significantly higher than the typical AEO purchase)
Google store traffic: 14% of total AEO transactions
Total shoppers spent: $326,722 in 3 weeks