#project .project-item > .meta {visibility: hidden;} #project .gallery { position: relative; margin: 0 auto; top: 0px; }
We created a campaign to make Google Offers stand out from other deal sites – and give people a reason to take notice. The ads ran in cities where Google Offers had recently launched, including Houston, Chicago, Philadelphia, and Pittsburgh. Tag-shaped billboards showcased simple messages in a big way. They also helped make the Google tag famous.
Our commuter cards featured hanging tags that form objects representing different offers. Each ad was designed carefully to look like an art installation, bringing the hand-crafted Google vibe to life.
2012 Silver OBIE: Google Offers "Hanging Tags"
2012 OBIE Finalist: Google Offers "Big Tags"
We also proposed the "Live Offer" event, which involved a larger-than-life Gmail inbox showcasing actual Google Offers every day for a week. All deals were purchasable on the spot.